Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Observing real-world behaviour helps explain why some deployments succeed. Digital signage works best when it aligns with how people behave. Why numbers alone https://andrewdailyobservations.ssnblog.com/38396088/breaking-down-digital-signage-systems