First, RTB requires access to data and analytics. Advertisers need access to data and analytics tools to effectively target and optimize their campaigns. Without access to these tools, RTB may not be as effective. Using latest efficient versions of HTTP (e.g. beyond using common HTTP/1.1 also by enabling HTTP/2 and https://troypwyyv.illawiki.com/814789/alles_über_interaktive_werbung